Judge: Len Brown
- Conceptual photography is, first and foremost, about the concept of the photo. A conceptual photographer is trying to bring some message to the viewer, be it a political advert or a social commentary or an emotional outcry. There is some level of abstraction, thus, in a conceptual photo: the image is not an explicit example of the concept, but a general expression of the idea.
- Conceptual photography does not always attempt to be beautiful or even pleasing to the eyes. Conceptual photography might simply be, or even present intentionally ugly images to get an idea across. That being said, many conceptual photographers attempt to make their images at least neutral, so as to not distract the viewer from the concept of the photo either way.
- Printed and projected images allowed